social web communication – a critical review on the digital society

social web communication – a critical review on the digital society

research project about the impact of the social web on our life and behavior.

the magazine discusses sociological and psychological topics like selfexpression and narcism, cyberbullying and scandalisation, social network structures or language change, as well as privacy issues in the public sphere, the dealing with user data, the loss of control, personalized advertising and contents, the omnipresence of the social media and future trends.

the design intention was to put the digital topic in an analog format and to generate a visual contrast by the partially use of old postcards from the predigital age. this contrast of modern and traditional elements can also be found in the usage of the two typefaces and the playful layout using the basic computer screen colors red, green, blue. a special feature is the navigation, which works with links inside the articles to similar topics on other pages. the magazine can be browsed analogical to the internet and no linear reading direction of the single articles is needed.

the 106 pages are printed on natural uncoated paper with a hp indigo digital press to enable the intense color impression. the foldout cover is printed with an uv direct printer.

awarded by the type directors club new york with a “certificate of typographic excellence”. tdc60, communication design competition, 2014

interview/reviews
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