the global acting technology company dji, specialized and leading in user-friendly drones and aerial photography, unified and updated its existing corporate design and product communication.
in collaboration with the european design team of dji in frankfurt, corporate design basics and comprehensive design rules for print and digital media have been worked out and visualised in a 500 pages guideline folder over a period of several months.
this toolbox contains a basic chapter on colors, measures, logo, fonts, etc. and two extensive parts on print and digital media. including rules and templates for a variety of advertisements, posters, roll-ups, billboards, brochures, flyers, stationary, online product- and social media banners, electronic direct mailing and even e-mail signatures, plus additional template versions for authorized resellers.
elements and proportions in the designs are based on a logical system, which applies square boxes as proportional measuring units. furthermore all designs are fitted into an adjustable grid for a consistent look & feel of all communication tools.
*the animated images below display exemplary pages of the guidelines, to illustrate the scope of work. the project took place under direction and in commission of dji gmbh frankfurt, including all rights on the shown content.